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ProSales· at ASU
ProSales· at ASU
Member library

The shortlist.

Every sales book, podcast, template, and course worth reading. Curated by ProSales leadership, reviewed every semester. If it's on this page, it earned its spot. If it's not, we've read it and decided you have better things to do.

32curated resources6categories2xreviewed per year
Books

Books. 7 picks.

The seven books that cover 90% of what you need to know before your first full-time sales role. Read them in order. Most members finish the list by junior year.

BookPublic

The Challenger Sale

Matthew Dixon & Brent Adamson

The data that killed the myth of the relationship seller. If you want to understand why top reps outperform average reps by 200%, this is the book. Required reading for anyone targeting enterprise.

BookPublic

SPIN Selling

Neil Rackham

The original framework for running a discovery call. Still the cleanest model for asking questions that get prospects to sell themselves. Every modern methodology borrows from it.

BookPublic

Fanatical Prospecting

Jeb Blount

The book members reread when their pipeline gets thin. Blount doesn't hand you tricks, he gives you a schedule. If you skip prospecting, you skip your quota.

BookPublic

To Sell Is Human

Daniel Pink

Sales for people who don't think they're in sales. Great starting point if you're still deciding whether this career is for you. Light read, heavy ideas.

BookMember-only

Never Split the Difference

Chris Voss

Former FBI hostage negotiator writing about tactical empathy. Members use this one in internship interviews and when renegotiating roommates. Worth the hype.

BookPublic

The Qualified Sales Leader

John McMahon

If you want to be a VP someday, read this twice. McMahon built the playbook the best enterprise software companies still use. Dense, but the back half of the book pays for the front half.

BookMember-only

Gap Selling

Keenan

Problem-centric selling for people who hate scripts. The ProSales take: if you're pitching features, you're already losing. Read Keenan and go sell the gap between where the buyer is and where they want to be.

Podcasts

Podcasts. 5 picks.

Five shows that belong in your commute rotation. Between classes, between the gym and the car, between meetings at your internship. Free tuition.

PodcastPublic

The Advanced Selling Podcast

Bill Caskey & Bryan Neale

Two veterans who've been doing this show for 15+ years. Unhyped, tactical, and they actually answer listener questions. Good background noise that occasionally rewires how you think.

PodcastPublic

Sales Gravy

Jeb Blount

Short episodes, zero fluff. Blount packs more into 15 minutes than most people manage in an hour. Play these at 1.5x.

PodcastPublic

Make It Happen Mondays

John Barrows

Barrows trains reps at Salesforce, LinkedIn, Google. His guest list is a who's who of modern B2B sales. The Monday drop sets the tone for the week.

PodcastPublic

30 Minutes to President's Club

Nick Cegelski & Armand Farrokh

The fastest-growing sales podcast right now and the best one for people still learning the game. Two AEs breaking down exactly what works and what doesn't. Sharp, actionable, modern.

PodcastPublic

The Salesman Podcast

Will Barron

Long-form interviews with sellers, psychologists, and economists. Barron pushes back on guests more than most hosts, which makes for better episodes.

Templates

Templates. 6 picks.

The docs members steal from first. Pitch decks, email sequences, resumes, LinkedIn copy. Don't reinvent the wheel when the wheel is in this folder.

TemplateMember-only

ProSales pitch deck template

Internal · ProSales design

The deck templated from the format members will use to pitch sponsor recruiters. Wine and gold, on brand, editable in Keynote or Google Slides.

TemplateMember-only

Cold email sequence (3-touch)

Internal · reviewed by corporate board

A 3-touch outreach sequence built from corporate board feedback. Copy the structure, rewrite it in your voice.

TemplatePublic

Sales resume template

Internal · hiring-manager reviewed

One page, quant-heavy, no objective statement. Built from the feedback corporate partners gave on 40+ member resumes last year. Start here before you touch a Canva template.

TemplatePublic

LinkedIn About section starter

Internal

A fill-in-the-blank About section that reads like a person wrote it, not a chatbot. Takes ten minutes. Removes the biggest reason recruiters skip your profile.

TemplatePublic

Interview STAR format doc

Internal

Thirty pre-built STAR stories mapped to the behavioral questions you'll actually get. Fill in your specifics once, use them forever.

TemplatePublic

Sales Shadow Day prep checklist

Internal

What to read the night before, what questions to bring, what to wear, and how to follow up after. The difference between a shadow day that leads to an offer and one that leads to nothing.

Courses + certifications

Courses + certifications. 5 picks.

Four of these five are free. All five put a credential on your LinkedIn that recruiters recognize. Do at least two before your first internship interview cycle.

CoursePublic

HubSpot Academy · Inbound Sales

HubSpot · free

Still the fastest-to-credential sales cert out there. Three hours, free, and recruiters at SaaS companies know the name. No excuse not to have this one.

CoursePublic

Salesforce Trailhead · Sales Cloud

Salesforce · free

If you're interviewing at any company that runs on Salesforce (most of them), this is table stakes. Knowing the platform is a tiebreaker for first-round interviews.

CoursePublic

LinkedIn Learning · Sales Fundamentals

Dean Karrel

Karrel spent 30 years at Wiley and Harper. The course is basic, but it covers the vocabulary you'll be expected to know by week one. Speed through it.

CoursePublic

Google Digital Garage · Sales basics

Google · free

Short, free, and Google-branded. Not the deepest course on this list, but the completion cert on your LinkedIn sends a signal that you finish what you start.

CoursePublic

Sandler · free intro modules

Sandler Training

The paid Sandler program is one of the best trainings money can buy. The free modules are a real preview, not a sales pitch. Do them before you decide if the methodology clicks for you.

LinkedIn + personal brand

LinkedIn + personal brand. 4 picks.

Your LinkedIn is your second resume and, honestly, the one that opens more doors. These four sources are the ProSales baseline for building a profile that recruiters find on their own.

PlaybookPublic

Lara Acosta's LinkedIn playbook

Lara Acosta · LA Digital

Acosta grew a 200K+ following in under two years and actually shows you how. Her free content is better than most paid courses. Start here before you pay for anything.

NewsletterPublic

Justin Welsh · solopreneur framework

Justin Welsh · The Saturday Solopreneur

Welsh's weekly newsletter is the cleanest teardown of content-as-pipeline out there. Useful even if you never want to go solo. His thinking on writing for one person shows up in good sales emails.

EssaysPublic

Wes Kao · ghost-writing principles

Wes Kao · Maven

Kao teaches executive communication at the highest level. Her posts on sharp writing are the reason most ProSales members stopped using the word 'leverage'.

GuideMember-only

ProSales LinkedIn guide

Internal

Our in-house guide to the profile, the About section, the headline, and the first ten posts. Written for business students, not influencers. Use it as your checklist.

Interview prep

Interview prep. 5 picks.

Sales interviews don't look like consulting interviews, but you'll still get a case, behavioral, and a role-play. These five resources cover all three.

FrameworkPublic

BCG case interview framework

BCG · free online

Not every sales role will case you, but when they do, they borrow from BCG. The free BCG interactive case walks you through the structure. An hour well spent.

TemplatePublic

Behavioral interview template

Internal

A one-page sheet with the 15 behavioral questions every sales role asks, mapped to your best STAR stories. Print it, fill it in, practice out loud.

DocMember-only

Sales-specific mock questions

Internal · corporate board sourced

A bank of mock interview questions, built from corporate board feedback. Updated each fall and spring.

ResearchPublic

Glassdoor sales interview scraper

Public · Glassdoor

Before any interview, pull the company's Glassdoor page and read the most recent 20 sales interview reviews. Takes 15 minutes. It's the highest-ROI prep you can do.

BookingMember-only

ProSales mock interview signup

Internal

45-minute mocks with a ProSales director or a corporate partner. Recorded, reviewed, sent back with notes. The closest thing to a real first-round you can get before the real first-round.

The library is the floor, not the ceiling. Read past it.

Members get the full library plus the templates, the mock interview queue, and a Slack channel where people actually share what they're reading. The public list is the starting line.