Built on turnout
Years of events and real turnout built the foundation everything here stands on.
About ProSales
Sales is a life skill
ProSales has grown at W. P. Carey for years. It is built on live pitch reps at the core and a corporate pipeline that runs like a partnership. We are open to anyone who will ever have to pitch, negotiate, or lead.
ProSales Club at ASUThe 2026-2027 Season
01Our story
The open door into the program
The broad front door to sales at W. P. Carey, and everything waiting behind it.
ProSales has been part of W. P. Carey for years, growing event by event since 2014. If you want to know what we're about, this is the place to start, from who we are to what we run to every way you can get involved.
W. P. Carey named ProSales its Organization of the Year in 2021, and in 2026 our program ranked number one in the nation at the National Collegiate Sales Competition, the biggest stage in the field.
What built us was simple: strong events, and members who actually showed up. That foundation now runs on the three things students tell us matter most: membership, mentorship, and engagement. We track what it produces, from offer letters signed to pitch nights won to the member who walks into a sponsor night and walks out with a real contact.
A second scoreboard
Points, mentorship, and Gold, so showing up and building the skill both count.
From club to program
Pitch reps at the spine, sponsors run like accounts, mentorship coming online.
02What we do
What actually happens in the room
Every meeting earns its hour. A sponsor who sells for a living spends about thirty minutes on what actually matters, then you run it live in the same session.
The rest of what we run works the same way. Panels bring in working salespeople, pitch reps put you in front of the room, and competition prep gets members ready for national sales competitions. Mentorship connects you with someone a few steps ahead, and a points system tracks who shows up. You practice the skill in the room instead of just hearing about it.
Built for the one who doesn't.
About 1 in 3 college students aren't involved in anything outside of class, usually because nothing ever felt like the right fit.
If that's you, this is the room built for you. You don't have to already see yourself in a marketing club to belong here.
Inside Higher Ed Student Voice survey, 2025 (36% report no extracurricular involvement).
03Leadership
The 2026-2027 exec board.
Eight students behind the scenes, with one mandate: make ProSales the place every W. P. Carey student builds the skill their career will actually run on.
04Faculty Advisors
The institutional anchor.
Three faculty seats keep ProSales Club connected to the Professional Sales Program, Sales Scholars, and the Sales Engagement curriculum.
John-Thomas Dietrich
Faculty Advisor, ProSales Club
JT Dietrich is an Associate Teaching Professor in the Department of Marketing who coaches ASU's collegiate sales-competition teams, including the squad that placed 3rd at the 2020 International Collegiate Sales Competition.
He brings nearly 20 years in B2B sales, marketing, and business development, including a business development role at Larson Engineering and a senior vice president post at a U.S. engineering firm. He co-authored "Professional Selling in the 21st Century" and earned the 2020 Huizingh Outstanding Undergraduate Teacher Award and a 2018 Outstanding Teaching Award.
Julie Nelsen, PhD
Faculty Advisor, Sales Scholars
Dr. Nelsen is a Clinical Associate Professor in the Department of Marketing at W. P. Carey and Faculty Advisor to Sales Scholars, with more than 20 years in sales, marketing, and media and over a decade of teaching.
She holds a PhD from Marquette University and an MBA from W. P. Carey, and previously directed the Center for Professional Sales at Washington State University. A past President of the Marketing Educators' Association and a Paul R. Lawrence Fellow, she teaches Essentials of Selling and Professional Sales and has coached national sales-competition winners.
Detra Montoya, PhD
Faculty Director, Professional Sales Program
Dr. Montoya is a Clinical Professor in the Department of Marketing and Faculty Director of ASU's Professional Sales Program.
She holds a PhD and MBA from Arizona State University and a BS in Finance from the University of Arizona, and joined academia after customer business development roles at Procter & Gamble. She teaches brand and sales management, researches consumer behavior and multicultural marketing, and has led more than 120 experiential student projects. Her honors include the Huizingh Outstanding Undergraduate Teacher Award and the Huizingh Outstanding Service to Undergraduate Students Award (2016 and 2021).
05How we run events
Come get. Come do. Come be.
Three categories. Every event we plan sits in one of them. It's how we think about who an event is for, what it delivers, and why you'd show up.
Category 1
Come get
Value first. No obligation.
Low pressure, high value. Come to a general meeting, a workshop, or a career-prep session, no strings attached. If you're curious about ProSales, this is where you start.
Category 2
Come do
Experiential. Skill-building.
The reps. Site tours on a sponsor's floor, mock cold-call sessions, and structured speed-networking nights with sponsor reps. You don't watch, you do.
Category 3
Come be
Identity. Belonging. Exclusivity.
End-of-semester celebrations, member socials, and the moments where you actually start to feel like a ProSales member.
Affiliations
Where ProSales sits in the W. P. Carey network.
W. P. Carey School of Business
The academic home of ProSales. Our members come from every W. P. Carey major; our programming is designed in concert with the Professional Sales Program curriculum.
Sales Education Foundation
SEF benchmarks top university sales programs nationally. We use their research and follow the Baylor and FSU blueprints as we build toward recognized program status.